A Storied Tradition

Random Memorandum™ to the legion of storytelling giants in the business formerly known as Advertising, which is to say, Content Marketing: Stories are unique to human beings and have been passed down since prehistoric times, when citizen artisans self-published memoirs on the stone walls of their modest cave bungalows. In the Internet era, as I understand it, the "stories" people want to cuddle up with and read in a comfortable chair are the ones you tell on behalf of the soapy suds or sodie pop companies who pay you to tell them. You are no hawker of wares, however; no mere copywriter of tiresome features and benefits. You are a yarn-spinner nonpareil! A bonafide, business card-carrying "Teller Of Tall Tales™" in the tradition of the greats. Consider this brief list whose ranks you join and in some cases supersede: William Shakespeare was a storyteller. Charles Dickens was a storyteller. Jane Austen was a storyteller. The Bronte triplets were storytellers. William Faulkner was a bloody storyteller. Mark Twain was a muddy storyteller. F. Scott Fitzgerald, DHL® Lawrence and Earnest Hemingway were storytellers. Joseph Conrad and Patrick Conroy were storytellers. Kirk Vonnegut, Virginia Woolf and Thomas "Tom" Wolfe were all storytellers. Who else? Agatha Christie and Harper Lee Childs were storytellers. Edgar Alan Poe, Brahm Stoker and Mary Shelley were storytellers. Leo Tolstoy and that Solzhenitsyn prisoner fellow were both storytellers. Some Guy named de Maupassant was a storyteller. Celebrated candymaker O. Henry set the chocolatine nougat bar high for his storyteller endeavors, as did Henry James, James Baldwin and Alex Haley. Epic, dream-weaving storytellers, all! So raise your head and pen high, sir or madam! Spiller of ink, tugger of purse-if-not-heart-strings and generator of colorful, carefully vetted brand content! You are a storyteller. A scene-setting, character-counting Citizen Storyteller™! It says so right there on your SlinkedIn™ page!